Salesforce Built to Scale, Not Just Store Data.
Native Apex, Flows, and integrations that turn your CRM into an operations engine.
Your CRM Should Work, Not Just Sit There
Most Salesforce orgs stop at clicks. Point and click automation gets you part of the way, then hits a wall the moment your process gets specific. That is where custom programming comes in. We build Apex, Flows, and Platform Events that handle the logic clicks cannot reach, so your team works inside the system they already know.
No agency bloat, no army of account managers. You get direct access to the engineers writing your code. We build native to the platform, which keeps your rep workflow unchanged while the heavy lifting happens quietly in the substrate underneath.
Key Features
Apex & Flow Engineering
Custom triggers, batch jobs, and orchestration logic that automate the work clicks cannot reach. Clean, testable Apex built to Salesforce best practices.
Integrations & Platform Events
Connect Twilio, payment systems, AI APIs, and outside tools through clean, event-driven architecture. Your stack acts like one unified platform.
Compliance Built In
Audit trails, opt-out persistence, and regulatory guardrails deployed as reusable utilities and called from every path, not bolted on after the fact.
What We Build on Salesforce
Distressed Property SMS, Built for Scale
A South Florida real estate operation needed a Salesforce-native SMS layer that could text homeowners in foreclosure, probate, divorce, and vacant situations without becoming a TCPA class-action target. Reps cold-call all day, so the system has to keep leads warm in between, scheduling appointments and running fact-pattern-aware cadences without manual touch.
Scope
- Appointment confirmation flow with 24-hour and 1-hour reminders
- 30-day fact-pattern cadence engine ramping light to medium to heavy by day
- Foreclosure auction urgency override that scales send frequency to days until auction
- PEWC-gated cold-text trigger
- Claude-powered conversation agent for autonomous reply handling and appointment booking
- Phone-number-level opt-out persistence, seven-year audit trail, and FCC Reassigned Numbers Database scrub
Stack
Compliance utilities deployed once and called from every send path. Full federal TCPA and Florida FTSA defensibility built into the substrate, not bolted on after.
Why it matters
Distressed-property cold outreach is one of the highest-litigation-risk uses of SMS in the country. The wrong architecture creates exposure measured in five to seven-figure class actions. Native Salesforce keeps the rep workflow unchanged, while the compliance and AI layers keep the operator scalable and out of court.